E-commerce / Pet Supplies
PetMania
+150% Online Sales — Google Shopping
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The Challenge
PetMania had a large product catalog but their Shopping campaigns were poorly optimized with low impression share and high ACOS.
Our Strategy
- Optimized product feed with enhanced titles, descriptions, and custom labels
- Segmented campaigns by product category, margin tier, and performance history
- Implemented Performance Max campaigns alongside standard Shopping for full coverage
- Set up dynamic remarketing to recover abandoned carts
Results
150% increase in online sales revenue
4.2x return on ad spend on Google Shopping
68% increase in impression share for top products
35% reduction in cost per conversion
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