B2B SaaS

F7

+180% Lead Generation — Paid Search

The Challenge

F7 needed to scale their lead pipeline quickly to support aggressive growth targets. Previous campaigns had high CPLs and low lead quality.

Rebuilt campaign architecture with separate campaigns for each product line
Implemented conversion tracking for qualified leads, not just form submissions
Created dedicated landing pages with A/B tested messaging for each audience segment
Deployed remarketing campaigns to re-engage high-intent visitors

180% increase in qualified leads

55% reduction in cost per qualified lead

3.2x increase in demo bookings from paid channels

92% improvement in lead-to-opportunity conversion rate

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