Non-profit
caridad.
+190% Conversion Rate — CRO & SEO
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The Challenge
caridad. had strong traffic but extremely low conversion rates on their donation pages. The user experience was confusing and the donation flow had too many steps.
Our Strategy
- Conducted heatmap analysis and user session recordings to identify drop-off points
- Redesigned donation pages with simplified forms and trust signals
- Implemented A/B testing on CTAs, page layouts, and donation amount presets
- Optimized page speed and mobile experience for the 60% mobile audience
Results
190% increase in donation conversion rate
85% increase in average donation amount
Page load time reduced from 4.2s to 1.8s
Mobile conversion rate improved by 240%
“The team at Amanos truly understood our mission. They optimized our digital presence so more people could support our cause with less friction.”
Maria Garcia
Director, caridad.
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